Today, in the web industry there are many tools that can be utilised to assist designers and developers in creating new websites. When revamping a website you should also evaluate the new tools that are at your disposal.
As the competition is high, some developers and designers maximise the use of tools for improving their skills and efficiency. With the absence of effective tools, it limits one’s abilities while working.
If you do a search you might find many tools that can be used online or offline and many of them are free of charge. Some tools you need to purchase but spending on such top tools can prove to be worth it.
What are the tools used in the web industry and how important are they?
1. Google Analytics
This tool is free of charge, simply create an account and sign in. Add your website to track you traffic funnels, see which pages of your website gets good traffic and which are not.
Use the information to determine whether you are targeting the right audience
- You are able to track visitor’s age, location, devices, operating systems, and more
- If your website is selling products, then you can easily find where people abandon the shopping cart using “Goal Funnel”
2. Heat Maps
This chart is used to visualise complex data such as performance comparison of various companies, stock market investment etc.
It is used to improve the user experience by identifying the problem that cause customers to leave. You can track how people interact in your website. It gives you the insight about design layout, content structure and tells you what needs changing.
Using this you can track which page the clicks came from in the website. For example – an organisation implements this tool in their website and they shocked that in a month, over 2000 clicks were on an image that did not have a link attached.
Then with the help of this information they made changes, that contributes to an increase in their conversion rate by 87% within next 2 months.
- Provide statistical reports based on new vs existing visitors – helps the industry to remove the areas that are confusing while identifying the areas that received more attention
3. Page speed
Things that cause an increased loading time and my cause visitors to leave your website suddenly include design, images, templates, videos and even content. A slow website is a big factor.
In general, the website is not going to be affected in search indexing if it has a score of 75 or 80 out of 100 in page speed tests.
When you check your website for page speed, if you score 60 or below, then it is causing a loss of indexing or a loss of search preference.
It is less than 50 then your website feels the heat with indexing and search engine placement even if your content looks good.
Check using Google page speed insights – it gives you suggestions on the site elements that you need to adjust, modify or remove to shorten the time to load the website.
There is no surprise that Photoshop is a leading tool used by web designers everywhere. Everyone in the industry expects the delivered files to be in PSD format. PSD files are more secure and easy to use.
It helps to make a mock-up of website pages to balance the aesthetics with the visions that the client has. With Photoshop, mocking-up pages is relatively easy. This gives the web developers an idea of how to program or even helps to build a website.
It plays a vital role in screen design processes. It allows you to define the information hierarchy of the design, thus making it easier to plan the layout according to the user perspective.
- It displays the site architecture visually
- Pushes usability to the forefront – showcasing the page layouts at their core
- Help to make the design process iterative, instead of combining every aspect in one step, wireframe ensure elements taken one at a time
- You can save time – because designs are calculated, content creation become easier, avoid hacks
I hope this helps you to know the major tools used in the web industry. We found these tools help us to create effective website design for the clients. Still many more tools are available. We will discuss other tools in another blog.
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Wanna create new websites or thinking to redesign a website – just call us – 0121 66 66 534 or Email your requirements – firstname.lastname@example.org. One of our professionals will give you a clear idea about what needs to be done.
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