If you take ranking and traffic to your website, content should be unique. Mobile friendliness is a key factor. The world of SEO (search engine optimisation) is of different options.
There are number of factors to rank them on page 1.
Users spent time on your website is a huge ranking factor. It depends on the type of website. (service, blog, e-commerce) but in any case, you must spent at-least an average of 2 min.
If average time spent on site is under 30 seconds, you could consider following improvements:
- Check you have created proper navigation
- Improve your content by keeping a good structure, break up big paragraphs with images, screenshots, infographics, lists, sub headings
- Avoid false promises in headings
- Interlink pages within your website
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