How do you use Twitter to promote a business?
- Choose an appropriate user name – Try your business name or its variation. Twitter allows up to 15 characters for usernames
- Interact and respond – reply to tweets regarding business if they are positive or negative as soon as you possibly can. Like and retweet good messages
- Content plan – create content calendar and schedule consistent tweets for the day or week
- Monday – special promotions
- Tuesday – promote photos or videos of your business
- Wednesday – share some useful tips
- Thursday – share some trending information about some industry topics
- Friday – focus on employees and customers
- Share Social – share links at anytime when business gets mentioned in media – this lead to more attention from reporters
- Promote events – promote dedicated events and live tweet. Tie into current events when it is appropriate to use a hook for your product
- Follow relevant users – Just don’t follow everyone. Always focus on relevance this includes following your customers in Twitter, influencers, who retweet your content and competitors
- Use hash tags – use hashtags often because it is native to Twitter. Use 2 to 3 per tweet – Twitter hyperlinks the hashtags automatically to reveal all tweets that is associated with them
What are the benefits?
- Increase brand awareness
- Drive website traffic
- Promote blog content, presentations, images, and videos
- Improve the chances of purchase
- Boost website SEO
- Increase authority
- Latest trend in the industry
- Reach huge audiences
- Strengthens the connection with local community
How much is Advertising?
3 types of advertising options:
- Promoted tweets
- Promoted trends
- Promoted accounts
The first and third cost between $0 .50 – $ 4.00 per engagement.
The second one cost you $ 200,000 per day.
Promoted tweets are already tweeted that you wish to promote.
How many tweets a day is good for business?
Small business owners are better to tweet 5 per day because this gets you maximum return. But if you swing up to 20 posts, you might be better off.
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