What is organic SEO?
Organic search engine optimisation, or SEO for short, refers to the methods used to obtain a better ranking in search engine results pages.
This is a method of entering one or a more search items, in a single data string into a search engine. The results of the search appear on search engine results pages ranked according to the relevance to the terms entered.
What is organic ranking?
This is the order in which the results appear on the listings on the search engines results pages because of their relevance to searched term.
Difference between organic and paid search?
Organic is based on natural rankings determined by search engine algorithms and optimised with various SEO practices.
Paid – one must pay for the website to be displayed on search engine results pages, usually at the top) when someone types a specific keyword (search term).
Benefits of organic SEO
High ROI – offers elevated level of ROI when compare to other form of marketing
Targeted traffic – With organic the visitors, you bring to the website are likely to be actively searching for your services and products
Cost effective – SEO is recognised as one of the most cost-effective cost channels
Long term results – offers long term rankings and traffic on search engine results pages compared to, but PPC which offers short term results.
Higher brand creditability – People always trust the 1st page listings in Google as they are usually reputed companies, by performing SEO your website becomes a brand name. You are the guy that competitors want to beat.
Increase website referrals – you will gain more website referrals from search engines. Your website visitors are the ones to refer your website to their friends. Strong SEO grows referrals, figuratively.
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