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Types of content and ways to connect for small business growth

Illustration for article titled Types of content and ways to connect for small business growthem/em

1. Interviews

The Interview provides content and connection. This yields a relationship with a customer. It’s a clever idea to form a network with major players in your industry? Make a new online connection? Interview them as people are often flattered to be asked for an interview.

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2. Case Studies

It is a specific report or a personal experience – moreover, this is like a testimonial. A good example of social proof. For example, if you are a nutritionist or a trainer you could share your client experiences with your services and the impressive results you helped them achieve.

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3. Video

Lots of customers find video scary. But it is something that most content creators need to use. Why? Clients respond to authenticity. It is harder to hide behind a video than to hide behind a Pinterest post, for instance.

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4. White Papers

A lengthy in-depth case study examines a service, technology, product or policy. Adding huge value by providing in-depth information needed to understand part of your business such as market conditions, backstory and more.

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5. Lists

It is easy for your audience to digest. A straight forward structure for you to put together, and cover basic information on a topic

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6. Product Reviews

  • Builds confidence in your brand
  • Helps to discover your strengths
  • Helps us to find out what customers are unhappy about
  • A powerful resource for lead generation

7. Trendspotting

  • Shows your customers how expert you are in your industry
  • If you have products related to the trends, then you can give them a plug

8. Podcasts

  • You can become more intimate with your audience (talk to your audience directly in your own voice)
  • Possibly invite expert to be guests on your show
  • Interview customers or experts
  • Distribute via multiple channels – iTunes, SoundCloud, etc.
  • Connect employees to organisation (train your employees, make announcements about their good work – earns trust and satisfaction)
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9. Infographics

  • You can catch your target audience with ease (because of this visual presentation)
  • Increase brand awareness (short infographic makes an appeal)
  • Gain global popularity (share your infographics in social media to draw global attention)
  • Provide SEO benefit (Crucial information – winning strategy in search engines)

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