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What is a UTM code and why it is important to track marketing campaigns

Illustration for article titled What is a UTM code and why it is important to track marketing campaigns

What is a UTM code?

It is known as “Urchin tracking module”. In the year 2005, this software corporation acquired by Google along with they laid the groundwork and it is now commonly known as “Google Analytics”.

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A simple code you attach to a custom URL to track a campaign medium, name, and source. Google Analytics enables you to find ease where the searchers came from, as well as what are the campaigns directed them to you.

3 Questions a UTM link can answer

  • Where is the traffic coming from?
  • How the traffic is getting to me?
  • Purpose of traffic

This works fine using 3 elements known as “UTM Parameters” such as,

  • Content (optional)
  • Source
  • Medium
  • Campaign

Where you track UTM information in Google Analytics?

  • Find Acquisition -> All Traffic -> Source / Medium
  • Acquisition -> Campaigns -> All Campaigns

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